services: pay-per-click campaigns
The Only Guarantee for the Front Page
see? it’s relevant. really.
Search engines are the way the vast majority of new customers will find your site. Alas, if you’re not in the first few results for a keyword, most people will not find you; usability studies show that very few people will even bother to go more than a page or two deep. Search engine optimization takes time to move you up the rankings – time you may not want to spend.
Pay-per-click marketing bridges that gap.
Pay-Per-Click Campaigns [Sorta & Partially] Explained
What Are Pay-Per-Click Campaigns, Anyway?
Pay-per-click marketing is essentially very simple. You know those “sponsored results” you see all over the engines and/or their affiliated partners? Those are companies who have bid on that specific keyword you just typed in.
How this happens is [somewhat] straightforward. Basically, an advertiser [you] chooses key search terms that appeal to you, and, if applicable, specifies a geographic area. You’ll then be given the opportunity to appear in the top rankings for those terms in the area you choose.
“Opportunity” in the above paragraph should be translated as “pay for”.
You are not, however, charged for every time your advertisement appears in a given search. Instead, you’re charged if someone actually sees your ad and clicks on it. Your placement and the number of times you appear are based on how much you “bid” -- the amount you agree to pay if your ad is actually clicked on. These bids can range everywhere from a few cents for a little used keyword to several dollars for something popular.
The three major players in the field are Google AdWords, Yahoo! Search Marketing and whatever Microsoft has decided to call Bing today. These three deliver those results not only to their end users but to thousands of different locations, inlcuding second tier engines, portals and “affiliated” sites. The Big Three end up compromising almost all of the searching that’s done on the web.
Suprisingly, they’re not in it for altrusitic reasons. Pay-per-click can get expensive fast if you give the engines a blank check.
How this happens is [somewhat] straightforward. Basically, an advertiser [you] chooses key search terms that appeal to you, and, if applicable, specifies a geographic area. You’ll then be given the opportunity to appear in the top rankings for those terms in the area you choose.
“Opportunity” in the above paragraph should be translated as “pay for”.
You are not, however, charged for every time your advertisement appears in a given search. Instead, you’re charged if someone actually sees your ad and clicks on it. Your placement and the number of times you appear are based on how much you “bid” -- the amount you agree to pay if your ad is actually clicked on. These bids can range everywhere from a few cents for a little used keyword to several dollars for something popular.
The three major players in the field are Google AdWords, Yahoo! Search Marketing and whatever Microsoft has decided to call Bing today. These three deliver those results not only to their end users but to thousands of different locations, inlcuding second tier engines, portals and “affiliated” sites. The Big Three end up compromising almost all of the searching that’s done on the web.
Suprisingly, they’re not in it for altrusitic reasons. Pay-per-click can get expensive fast if you give the engines a blank check.
So Should I Consider Pay-Per-Click?
If you need results fast, absolutely. And even if you don’t need results fast, absolutely.
If you’re new to the arena, pay-per-click campaigns are the quickest way to get out there. And even if you’re established, pay-per-click can be used to get new eyes on your site and help to drive your normal site rankings up. One of the more insidious bits about search engine ranking algorithms is that the number of times your site is clicked on for a given keyword search including paid keyword campaigns, the higher you move in the rankings for that keyword. Allegedly.
If you’re new to the arena, pay-per-click campaigns are the quickest way to get out there. And even if you’re established, pay-per-click can be used to get new eyes on your site and help to drive your normal site rankings up. One of the more insidious bits about search engine ranking algorithms is that the number of times your site is clicked on for a given keyword search including paid keyword campaigns, the higher you move in the rankings for that keyword. Allegedly.
Are There Other Benefits to Pay-Per-Click?
Besides being on the front page of a keyword search immediately [given you spend the drachmas] there are other benefits.
- Pay-per-click campaigns can be set for given amounts and use a declining balance
- The number of keywords you choose and their frequency is limited by your budget
- You can target your keywords to appeal to specific demographics
- You can target your campaigns to specific geographic areas
- No hidden fees or charges
- No minimum spending requirements
- Campaigns can be closed at any time
- You determine your budget
- Concise tracking capabilities, so you can tell exactly how your campaign is doing
- Your campaign can be modified on the fly
No, This Isn’t What We Do All Day
Have we run pay-per-click campaigns? You betcha. Will we run them again? Ditto. And we’re not bad at it, if we do say so ourselves. But if you want to sink major – and pay-per-click can get major in a hurry – advertising drachmas into an expansive campaign that needs to be monitored hourly, we work with and can recommend legitimate companies that specialize in just that. We’ll be happy to collaborate with those experts in order to create a comprehensive campaign that works for you.Why Choose Us?
Range. Liquid Anvil doesn’t just offer you a web site or a t-shirt and close the account. We provide an unparalleled number of marketing services, along with the know-how and experience to knit your campaign into a cohesive whole. Whether it be print collateral, promotional products, search engine optimization, logo development, site tuning or corporate apparel, we can handle it - and more.Don’t worry if you don’t need a fully projected, international multimedia marketing initiative and just want a set of cool pens with your name on it; we’re geared for that too.
When you are ready to strive for world domination, we’ll be here. And we’ve already got some ideas. Please take a moment and look over our full services list to see what Liquid Anvil can do for you.
What Our Clients Are Saying…
What makes Liquid Anvil stand out is their attention to our needs - we are not just ‘another trouble ticket’. Even more critically they offer solutions. We can’t imagine anyone better to partner with, knowing they are not only the foundation of our success, but will be there when we need them.Dawn Robuck,
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