services: marketing plans & strategies
“X” Marks the Spot
isn’t iStock great?
It doesn’t have to be that way. And it shouldn’t.
By planning your marketing campaign in advance, Liquid Anvil can help you maiximize your return on investment. And we can deliver strategies across a number of disciplines, including web design, traditional media [including print], promotional products, identity & branding, pay-per-click and online marketing, email campaigns, corporate apparel and more.
By monitoring your marketing initiative, we can also help develop strategies that are adaptable. To borrow from Helmuth von Moltke the Elder, Liquid Anvil firmly believes that no marketing plan survives first contact with the customer. Marketing plans must be mutable and a system of expedients.
This is not to say that marketing plans are of no use. What we mean is marketing plans and strategies must be planned in detail and incorporate as many variables as possible, so that we know which way to shift when we see results.
Being flexible is great. Being flexible and planning that mobility in advance is even better, plus a whole lot more cost effective.
Liquid Anvil can help you develop and implement marketing strategies that are flexible and take into account all the channels where your presence can be evangelized. And we can create it so you know what you’re getting and can monitor the success of a given strategy.
Okay, So Give Me an Example
Fair enough. Let’s use a technology-based one.
Let’s say we want to create both a direct mail and promotional product campaign, to gauge effectiveness in a given demographic. We use a targeted mail list to find houses in a given set of zip codes that match the market you wish to appeal to.
For some houses, we create a standard tri-fold flyer and mail it out. For a different set of houses, we create a postcard with an attached magnet. [Both have similar per-unit costs.]
On both items, we put a coupon offer for your widget, along with QR bar codes we’ve generated with our handy dandy QR Code Generator. When scanned, these codes will lead to different pages – one for the trifolds, one for the magnets. Then we sit back and see what happens in terms of stats on those pages. Soon enough, we’ll know which is more effective for your demographic – traditional print or promotional products. And we can shift the campaign that way. Say we want to capture some of the analog data, as well. We create comment or survey cards to ask the question “How did you find us?”, and we direct your front and/or sales desk to ask it whenever the offer is invoked. Then we tabulate those results.
Contact us today, and let’s get started.
Let’s say we want to create both a direct mail and promotional product campaign, to gauge effectiveness in a given demographic. We use a targeted mail list to find houses in a given set of zip codes that match the market you wish to appeal to.
For some houses, we create a standard tri-fold flyer and mail it out. For a different set of houses, we create a postcard with an attached magnet. [Both have similar per-unit costs.]
On both items, we put a coupon offer for your widget, along with QR bar codes we’ve generated with our handy dandy QR Code Generator. When scanned, these codes will lead to different pages – one for the trifolds, one for the magnets. Then we sit back and see what happens in terms of stats on those pages. Soon enough, we’ll know which is more effective for your demographic – traditional print or promotional products. And we can shift the campaign that way. Say we want to capture some of the analog data, as well. We create comment or survey cards to ask the question “How did you find us?”, and we direct your front and/or sales desk to ask it whenever the offer is invoked. Then we tabulate those results.
Contact us today, and let’s get started.
Why Choose Us?
Local. National. Global. We’re deeply committed to our home communities of Asheville & Myrtle Beach. We support local businesses, we belong to our local Chambers of Commerce and we understand the issues that face small businesses in the Carolinas.Our client base and affiliations span the nation. We’ve built for, designed to and worked with customers from one side of the country to the other, and we belong to professional organizations that are national in scope.
Our range and experience is international. We’ve special designed interfaces for six of seven continents [and, oddly enough, Antarctica is one of those on the list, not off] and we understand the global reach modern media has. And we can use that understanding to help you reach a wider client base.
What Our Clients Are Saying…
We’ve been working with the staff at Liquid Anvil for several years now. We’ve completed a bunch of projects together, and we’ll continue to bring new projects to their office. Why? Timely delivery, prompt support, honesty and accountability, deep experience and technical expertise, fair prices, cooperative attitude, and great results. What else can you ask for?Joe Politano,
Twin Ponds Marketing, Inc.
Twin Ponds Marketing, Inc.