services: integrated marketing

Sometimes it Does Feel Like Calculus

Look, a generic marketing picture

So what, exactly, is marketing? Call it a new approach to an old idea – getting your name and message to people in a coherent and affordable way. Typical traditional advertising agencies offer only a few services -- specifically, public relations & promotions, advertising in various media, marketing research & consultation and creative services. This leaves them ill-equipped to effectively deal not with the realities of the global market today. It also leaves you to deal with a disparate campaign and multiple initiatives across multiple vendors when you attempt to market your product or services.

Our Approach to Integrated Marketing

We believe in one stop shopping. When it comes to a marketing campaign, this is of no small importance; not only do you have the convenience of dealing with one company, you also get maximum coherency. Your web site will reflect your brochures, which will reflect your media campaign, which will reflect your online marketing effort, which will reflect your promotional products... and your logo will look the same on everything. In short, your campaign will be professional, coherent, targeted and effective. And reasonably priced.

Our Services

Creative Services
Web Design & Internet Technologies
Identity Design
Online Marketing
Email Campaigns
Promotional Products & Campaigns
Corporate Apparel
Print Media
Marketing & Branding

We Believe in Small Businesses – Because We Are One

Okay, we’ll cop. Yes, we’ve worked with and in Fortune 500 companies delivering enterprise level solutions. But our definition of a tie is a length of silk – with seven times the tensile strength of steel – looped around your throat with the ends dangling out where any car door, piece of machinery or three year old can get hold of it. So we went indy.

To that end, we’ve structured our services and offerings so that they work for small business. Our packages are extremely reasonably priced; we can have you up and running with a new site in a comprehensible content management system and business cards starting at just $599. And if you’re a larger business wanting to get to the next level, we’re experienced there, too.

Basically, if you’ve got a problem, we can fix it. And we can help you avoid some of the pitfalls of working with more “traditional” agencies.

Problem #1: Traditional Agencies Can Cause Duplication of Effort

You can end up with duplication in effort. Say, for example, you’ve been using a traditional agency for print advertising. You’ve decided to upgrade your current web presence – currently handled by another vendor -- and the ad agency says they can “design the look and feel” of the new site for you. they turn in a spiffy design, all right – but it can’t actually be built as a site, since they don’t understand the way web programming works. To top it off, the design doesn’t take into account things like search engine optimization or future expansion. So now you’ve got to pay for the programmers to come up with an alternative design, and then pay some more for the two companies to argue about it.

This isn’t a hypothetical situation; we’re fixing one of those messes right now.

Problem #2: Traditional Agencies Don’t Understand the Brave New World

Traditional agencies also don’t understand newer marketing approaches. As they’ve no experience with the underlying technologies of modern media, it’s proliferation, and how new media can be leveraged, you don’t get offered those services. Traditional agencies don’t quite get the web, social networking, email campaigns, online marketing, pay-per-click campaigns, search engine optimization, web tuning, blogging, guerilla and viral marketing... Which may mean you’re missing out.

Your competitors might not be.

Problem #3: Traditional Agencies Don’t Understand the Power of Coffee Mugs

Another thing traditional agency don’t quite get is the effectiveness and return on investment you have with promotional products – or how large a spectrum promotional products span in this day and age. Getting your logo out there is of maximum importance, in terms of recognition. Getting your logo out there with your phone number and web site address is even better.

Promotional products help both in direct and subconscious recognition. Say they’ve seen your employees in sharp-looking shirts with your logo and message on it. When they’re looking for a plumber in the middle of the night, frantically flipping through the Yellow Pages with water pooling up in the basement, they see your logo and message again in a professional ad – and it helps them make the decision to call you.

We have years of experience in promotional products, and access to over 500,000 items that can be imprinted. We can help you determine exactly what products are right for your message – and your budget. And we can help you distribute them so they get into the right hands.

Why Choose Us?

Local. National. Global. We’re deeply committed to our home communities of Asheville & Myrtle Beach. We support local businesses, we belong to our local Chambers of Commerce and we understand the issues that face small businesses in the Carolinas.

Our client base and affiliations span the nation. We’ve built for, designed to and worked with customers from one side of the country to the other, and we belong to professional organizations that are national in scope.

Our range and experience is international. We’ve special designed interfaces for six of seven continents [and, oddly enough, Antarctica is one of those on the list, not off] and we understand the global reach modern media has. And we can use that understanding to help you reach a wider client base.

» Learn More

What Our Clients Are Saying…

We’ve been working with the staff at Liquid Anvil for several years now. We’ve completed a bunch of projects together, and we’ll continue to bring new projects to their office. Why? Timely delivery, prompt support, honesty and accountability, deep experience and technical expertise, fair prices, cooperative attitude, and great results. What else can you ask for?

Joe Politano,
Twin Ponds Marketing, Inc.